Building a cohesive architectural photography series
- Fortier Florian
- Dec 7, 2025
- 2 min read
Creating a cohesive photography series is central to my work as an architecture photographer. Each project deserves to be told through a set of harmonious images that reflect the spirit, volumes, and atmosphere of a building.
Based in Île-de-France and working across Europe, I focus on ensuring that every architectural report presents a visual and narrative continuity, allowing architects, developers, and communication agencies to showcase their projects effectively and aesthetically.
Understanding the role of a photography series in project storytelling
A single image is rarely enough to convey an architectural project in its entirety. The challenge is to create a sequence that guides the viewer’s eye, highlighting volumes, lines, materials, and the overall ambiance. A well-constructed series allows the audience to understand the project’s intent while emphasizing its strengths and unique features.
Planning coherence from the shooting stage
Visual coherence must be considered from the location scouting stage: orientation, lighting, angles, and framing should all be planned in advance. Each shot must fit into a global logic so the entire series feels harmonious. This involves identifying key viewpoints and anticipating how the images will flow together.
Maintaining consistency in light and color
Natural light is essential for visual consistency. It is crucial to keep a uniform tone throughout the series by adjusting camera settings during shooting and refining color grading during post-production. This ensures that the series maintains harmony across different rooms, facades, and atmospheres.
Structuring shots from wide to detail
To guide the viewer, it is important to hierarchically organize the shots: start with wide views to situate the building, then intermediate shots to show volumes, and finally close-ups on specific elements (textures, architectural details, or light effects). This progression creates a smooth and understandable visual narrative.
Delivering a coherent and client-ready series
Finally, the final selection should respect the logic of the report. A balanced and cohesive series is essential for the client to use across all communication platforms — websites, presentation folders, social media, or specialized press. Each image contributes to the overall story of the project and reinforces the visual unity of the series.