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Doing photos of a real estate project ?

Photography is a key element in promoting real estate projects. It highlights the buildings, their environment, their aesthetics, and green spaces, while giving an idea of the atmosphere and quality of life that residents will find there. This helps real estate developers enhance and promote their projects.

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Creating high-quality photographs requires a precise and rigorous process that ensures a satisfying result. The first step is to select the shooting date. The ideal moment is between the end of construction and the arrival of the residents. At this stage, the building is ready to be presented, and it is possible to carry out the shoot without disturbing the residents of the project. The weather is also an important factor to consider, as it is preferable to shoot on a sunny day to achieve bright and colorful images with shadows that enhance the architecture of the development.

 

The actual shooting process takes time, usually between 4 hours and a full day, as it is necessary to consider the path of the sun and the orientation of the building(s). This means that the photographer must be very attentive to natural light, shadows, and reflections to capture the best angles and create a harmonious atmosphere.

 

During the shoot, it is important to take wide shots to show the project in its environment, as well as detail shots of the architecture, infrastructure, decoration, and green spaces. This helps highlight the unique features of each building and draws attention to the strengths of the real estate development.

 

Once the photographs are taken, a selection of images is made with the client. This step is crucial as it ensures that the images meet the client’s expectations and highlight the project. After that, the post-production of the photos is completed within 7 days using tools such as Lightroom and Photoshop. This step involves retouching the images to correct color, brightness, and framing, to achieve high-quality images.

 

In conclusion, creating photographs for a real estate project is a complex process that requires attention to detail. However, the benefits are considerable, as the photographs can be used to showcase the developer’s projects, promote them on social media, on their website, in the press, or at trade shows. By investing in professional-quality images, real estate developers can attract attention to their projects and thus increase their visibility.

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