The licencing fees
Architecture photography is an art that requires a lot of skill and work to be done well. It is used to capture the features and details of buildings. However, when it comes to selling or sharing these images, it’s important to understand the concept of the transfer of broadcasting and reproduction rights. In this article, we will explore what this means.

First of all, what is the transfer of broadcasting and reproduction rights? The transfer of broadcasting rights involves allowing a person or company to use a photograph for a specific purpose, such as displaying it on a website, publishing it in a brochure, or using it on social media.
In simple terms, it is the transfer of intellectual property rights from the creator of an image to a buyer or user. These rights allow the buyer or user to reproduce, broadcast, or sell the image according to the terms outlined in the transfer agreement.
Personally, for each service I provide, I include the transfer of broadcasting rights for the images for all uses without a time limit. In short, this allows the client to broadcast the images on any platform, but without the ability to sell the photos to third parties.
It is important to note that the transfer of broadcasting and reproduction rights does not mean that the photographer loses the intellectual property of the image. The photographer always retains the copyright, meaning they can use the image for other purposes, such as selling it to other clients, unless a different agreement is negotiated.
The transfer of reproduction rights is similar to the transfer of broadcasting rights, but it allows the person or company to reproduce the photograph for a specific use, such as printing or distributing the photograph to third parties. Just like with the transfer of broadcasting rights, the transfer of reproduction rights can be granted for one-time or multiple uses.
It is also important to highlight that when commissioning a photography service, it may be advantageous to contact all individuals or companies that could benefit from the photos of the project. This way, when establishing the quote, the price of the image creation will be divided among the involved parties, with each one adding the cost of the transfer of rights.
In conclusion, the transfer of broadcasting and reproduction rights is an essential part of the agreement between an architectural photographer and their clients. It allows clients to promote their business without fear of violating the photographer’s copyright, while also enabling the photographer to protect their work and provide a high-quality service to their clients.